Though everyone present seems familiar with the genial septuagenarian, Sher wastes no time reminding the assembled of his local media credentials. The theme from the 1978 Superman movie plays, and people cheer as a white-haired man in a charcoal suit and a bright red tie emerges from the shadows, a microphone affixed to his lapel. The big prize is hundreds of dollars in rewards points, code for money you can use to play at the casino.
Light shines on a blonde woman in a form-fitting black dress, who quickly explains the rules and the potential spoils. People Are Winning, the casino’s new live game show, is about to start.Ī booming voice reminds everyone to take a seat. Aside from that though, the space is fairly empty and sedate. Outside the venue, gamblers sit at the casino’s 275 gaming tables and 2,200 video slot machines, which feature names like “Miss Red,” and “Lobstermania 2.” The machines clang and whir while the soft-rock strains of Phil Collins emanate from the loudspeakers. Lights are low, and spotlights swivel across a stage with three podiums. on a Wednesday and about 100 mostly middle-aged people attired in tracksuits, fleece pullovers, and Hawaiian shirts are filing into rows of chairs in Horseshoe Casino Baltimore’s multi-story entertainment venue, 14Forty.
